Course Topics

Essentials of Management Certificate Program offers you the full breadth of topics required in the modern manager's toolkit and is designed to ensure that you are at the forefront of today's business thinking.

View the online course demo	Strategy and Change Strategic Analysis Business Strategy Value Creation Change Management Faculty: Prof. Steven W. Floyd, Claus Jacobs	View the online course demo	Financial Management Financial performance indicators Value management Information systems Business planning Faculty: Dr. Thorsten Truijens, Dr. Daniel Heine
	Leadership Leadership principles and styles Leadership instruments Leadership in change and transition Leadership competence Faculty: Prof. Heike Bruch, Dr. oec. Sabina von Arx	View the online course demo	Accounting Financial accounting Hands-on exercises Financial reporting Financial statement analysis Faculty: Dr. Thorsten Truijens, Dr. Daniel Heine
View the online course demo	Business Modeling The concept of a business model Dimensions of a business model Value drivers in a business model In-depth case studies Faculty: Prof. Steven W. Floyd	View the online course demo	Human Resource Management The multicultural context of HRM Value creation from HRM Personnel selection and development Transnational HR practices Faculty: Dr. Ursula Knorr
View the online course demo	Marketing Marketing for long-term profitable growth The four elements of tasks-oriented marketing Brand management Marketing strategy Faculty: Prof. Sven Reinecke	View the online course demo	Sustainability What is sustainable development about? What does sustainability mean for companies? The business case for corporate sustainability Defining your company's position Putting it into practice Faculty: Prof. Thomas Dyllick