Program Objectives The goals of the program are to: Convey concepts, frameworks, and techniques that enable modern organizations to add value in today's rapidly changing global economy. Help participants view various functions of management from a senior manager's perspective. Develop an outlook that will help integrate corporate and business strategies with functional strategies in key areas such as marketing, finance, and human resources management. Sensitize participants to key contemporary challenges like performance pressure, customer orientation, corporate citizenship, and transformational leadership.